Search Engine Optimisation is the process of improving the organic search result rankings of a website under specific keyword phrases through the implementation of a variety of techniques.
If you want or expect potential customers to find you on the internet then investing in a SEO campaign is a must. Data shows that on average 70-80% of the traffic which a website attracts is through search engines, therefore, ranking highly under the appropriate keyword phrases is a must.
High search engine rankings and quality traffic come hand in hand. Data shows that consumers rarely search beyond the first two pages of search results therefore having your website rank as high as possible is imperative. One of the major benefits of a successful SEO campaign is that your website will be found by consumers who are actively looking for the product or service which you are offering making SEO a very targeted marketing initiative.