Also referred to as search engine marketing, pay per click (PPC) advertising has become the main form of advertising through the internet as advertisers have discovered many benefits.
Pay per click (henceforth referred to as PPC) is the most common form of advertising on the internet in which advertisers pay for their ads only when the ads have been clicked on. PPC advertisements display as "sponsored links" at the top and right hand side of Google organic search results.
The ad is triggered when the advertisers targeted keyword phrase is searched for so the ad only appears to internet users who are actively searching for a typical topic, product or service. In this format, advertisers bid for their advertisement to be displayed to users searching for specified keyword phrases.
In contrast to SEO campaigns, PPC campaigns can be up and running in a matter of minutes and can be bringing results within a few hours.
Again, in contrast to SEO, an effective PPC campaign can effectively guarantee that you will have a presence at the top of search engine rankings and will remain there for the duration of your campaign.
PPC campaigns provide you with a tremendous amount of data which allows you to track your cost per click and your cost per conversion. This allows you to ensure that you are managing your campaign profitably.
Pay per click advertising is among the most established and documented online marketing tools.
A strong PPC campaign is a phenominal tool which can be used to ensure that you reach your target market and instantly drive traffic to your website and can be up and running in less than 15 minutes.
PPC campaigns are ideal for companies looking to gain an instant increase in online transactions as well as test new ideas for the reason that advanced tracking methods allow you to analyze the behaviour of each visitor while only paying for each click as opposed to impression.
Here we will set out the specific goals of the PPC campaign as well as gain an understanding of specifically who we are targeting. This will allow us to formulate an effective PPC campaign strategy which will provide the foundation upon which we will launch your PPC campaign.
Once your campaign is launched and has begun generating traffic the job is not yet done. We will be tracking the performance of each landing page to make sure that your website is converting as many visitors as possible. While your PPC campaign is running we will continually optimize your landing pages to lower the cost per click (CPC) as well as increase the conversion rate of each landing page.
Now that we have an understanding of your business we can build your customer profile and accurately find out specifically how they find products and services within your industry. Using advanced keyword research methods we will determine the most targeted and popular keywords and phrases and analyse the level of competition within your industry to tailor-make an effective PPC campaign.
As your campaign runs you will receive detailed reports clearly showing your PPC campaign performance as well as outline areas which can be modified to improve future performance.
An integral part of a PPC campaign, we will write effective ads which grab customers attention while only attracting targeted shoppers. We have vast experience in creating specific ads which deliver results. It is important to note that your campaign will most likely consist of numerous ads, each being targeted towards a specific market niche.
Our PPC management fee is 10% of total campaign spending. Your campaign will be managed by a google adwords certified professional on a daily basis. Furthermore, you will receive monthly reports with regards to your monthly PPC activity and what measures are being taken to optimize your advertising efforts.
Not sure where to start? Not getting the results you expected? We're keen to help your business get results through PPC advertising.
Pay per click (PPC) advertising mediums such as Google Adwords are a fantastic way to achieve cost effective marketing results by reaching your exact target audience. PPC advertising has become a popular advertising medium due to the quick, cost effective results which it produces.Building an effective PPC campaign however is not an easy task; it requires expert knowledge, skill, time and experience. That's where we come in.
A conversion occurs whenever a visitor completes a desired action. Your converstion rate, is the percentage of visitors to your website who complete a desired action.
Every visitor who leaves your site without contacting you or making a purchase represents lost income. If you can double your conversion rate that doubles the amount of leads/sales you generate by spending the same amount of money on marketing. First we begin with an in-depth analysis of your websites current performance and quantify your current conversion rate.
Next, we will critique your site and gain an understanding as to why visitors leave without converting. Following our analysis, we will develop and implement various techniques and strategies with the goal of increasing your conversion rate. Once these improvements have been implemented we will continue to track results as well as test other ideas and techniques to continue driving your conversions rates up!