For businesses who choose to do their internet marketing activities in-house or just need a point in the right direction we provide consulting services. With the proven ability to generate incremental sales through internet marketing you can expect to receive objective, unbiased, practical internet marketing advice which will bring tangible results.
Often part of an integrated internet marketing plan is placing advertisements on targeted websites.
These ads can take the form of text links, banners or articles. Choosing the right websites to advertise on is integral. Here's what we do for our clients:
Previously known as Google's local business centre Google Places is an absolute must for any business who serves customers on their premises. Google Places results display above the organic search results and are interwined with Google Maps making it a very effective tool for reaching customers. Whenever someone searches for a product/service within specified geographic boundaries, i.e "hotel in north London", the top Google Places profiles will be displayed as localised results.
Due to it's consistent position at the top of search results, a well managed listing in Google Places can potentially bring a significant amount of targeted traffic to your website.
No internet marketing campaign would be complete without strategies for building one-way inbound links. While search engine algorithms weigh hundreds of factors there are two factors which consistently have carried the heaviest weightings: content and backlinks. Backlinks, also referred to as inbound links are links on other websites towards yours essentially acting as paths in the internet leading both visitors and search engine spiders to your website.
From the perspective of a search engine, these backlinks act as indicators of credibility, the more backlinks, the more credible the website, the higher the website will be ranked in organic search results. It is also important that you control who is linking to you. Ideally, you want your backlinks to be coming from credible websites, preferably those who have related content.
There are a number of ways to generate backlinks. Some of the most popular practices are directory submissions, purchasing text links, and article marketing. For each client we build an individual link building strategy which will include the usage of link building methods. With a client network of over 250 websites we are able to generate a number of backlinks at a low cost.
Whether it's your first website or you need to re-design an existing website we create high quality sites with two things in mind; traffic and conversions. An effective website design will undoubtedly enhance your brand image as well as instantly grab your visitors attention. Meanwhile, our proven SEO techniques guarantee that your website will be attracting targeted visitors who are actively searching for your product or service and when they arrive, your site will be ready to sell!
Due to it's consistent position at the top of search results, a well managed listing in Google Places can potentially bring a significant amount of targeted traffic to your website.
State our goals, outline the required functionalities and specifications then draw up the plan to build the optimal website for your business.
Our design team takes the plan from step 1 and puts it into action!
Once online we'll test your website for browser compatibility and functionality.
Prices will vary depending upon your specific content and functionality requirements but basic websites will begin from £199.
In order for your business thrive online it is imperative that your marketing team has an in-depth knowledge of search engine marketing. WebGrowth Marketing offers an intensive, 1-day workshop focused on search engine marketing to provide your staff with the awareness required to implement online marketing tools to gain new business and to support your existing marketing efforts.
Understanding how search engines function
Introduction to Search Engine Optimization (SEO)
Search engine marketing as a sales tool
Keyword research and targeting
Content optimization
Link building
Website structure
How PPC works
Understanding google adwords
Formulating PPC campaign strategies
Tracking and monitoring results
What is a conversion rate and why is it important
Proven techniques to improve your conversion rates
How to measure the results of your search engine marketing initiatives
How to analyze data to reveal areas for improvement
How to test new ideas before launching
Price of a 1-day workshop: £299 (for up to 10 people)