While in total there are hundreds of factors which influence the ranking position of your website there are a few basic practices which if followed correctly can have a positive impact on the amount of visitors your website attracts. Some of these basic practices are:
Before creating content you should clearly identify which keyword phrases your customers use. These are the keyword phrases you will be targeting. Once you have identified the prcise keyword phrases your customers use it is imperative that you use and repeat these main phrases frequently throughout your content.
Think of links as the roads of the internet. The more roads leading to your business the better right? Ideally, you also want those roads to be quality roads which people enjoy driving on rather than narrow dirt roads for example. This is how search engines view links. The more links pointing to your website coming from websites with quality content the higher search engines will rank your website.
The ideal usage of (X)HTML coding is essential as it allows you to add emphasis to particular keywords throughout your website. This is important in several areas of the coding including text, images, headers, and titles.